Did you know that 90% of purchases take place in physical stores and 80% of US disposable income is spent within 20 miles of home? Having a solid local SEO strategy is the first step to put you on the map.
Every small or multi-location company can grow their business and attract more customers using local SEO strategies. Whereas anyone in the world with good enough SEO and authority can rank for a search query like ‘how to fix a blocked drain’, when the query has much more purchase intent behind it, it becomes ‘plumbers near me’ or ‘best plumber in [location]’.
For these types of search query, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs). This difference in behaviour and result is precisely why local SEO is important and worth investing in alongside standard SEO.
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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
